Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity...

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Bibliografiske detaljer
Udgivet i:Health Educ Res
Main Authors: Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I. S., Slevin, T., Hill, D., Wakefield, M.
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2016
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Original Articles
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://ncbi.nlm.nih.gov/pubmed/26956039
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyw009
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