Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity...

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Publicat a:Health Educ Res
Autors principals: Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I. S., Slevin, T., Hill, D., Wakefield, M.
Format: Artigo
Idioma:Inglês
Publicat: Oxford University Press 2016
Matèries:
Original Articles
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://ncbi.nlm.nih.gov/pubmed/26956039
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyw009
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