Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autoři: Simone Pettigrew, Michelle Jongenelis, Fiona Phillips, Terry Slevin, Vanessa Allom, Stacey Keightley, Sarah Beasley
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Media S.A. 2018-07-01
Edice:Frontiers in Public Health
Témata:
campaign evaluation
mass media
campaign recall
television
digital media
On-line přístup:https://www.frontiersin.org/article/10.3389/fpubh.2018.00196/full
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!

Podobné jednotky