Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Simone Pettigrew, Michelle Jongenelis, Fiona Phillips, Terry Slevin, Vanessa Allom, Stacey Keightley, Sarah Beasley
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2018-07-01
Colecção:Frontiers in Public Health
Assuntos:
campaign evaluation
mass media
campaign recall
television
digital media
Acesso em linha:https://www.frontiersin.org/article/10.3389/fpubh.2018.00196/full
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados