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Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

BACKGROUND: Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various c...

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Detalhes bibliográficos
Publicado no:Front Public Health
Main Authors: Allom, Vanessa, Jongenelis, Michelle, Slevin, Terry, Keightley, Stacey, Phillips, Fiona, Beasley, Sarah, Pettigrew, Simone
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5876296/
https://ncbi.nlm.nih.gov/pubmed/29629366
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpubh.2018.00083
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