Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

BACKGROUND: Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various c...

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Bibliografiska uppgifter
I publikationen:Front Public Health
Huvudupphovsmän: Allom, Vanessa, Jongenelis, Michelle, Slevin, Terry, Keightley, Stacey, Phillips, Fiona, Beasley, Sarah, Pettigrew, Simone
Materialtyp: Artigo
Språk:Inglês
Publicerad: Frontiers Media S.A. 2018
Ämnen:
Public Health
Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC5876296/
https://ncbi.nlm.nih.gov/pubmed/29629366
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpubh.2018.00083
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