Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...

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Bibliografiske detaljer
Udgivet i:Front Public Health
Main Authors: Pettigrew, Simone, Jongenelis, Michelle, Phillips, Fiona, Slevin, Terry, Allom, Vanessa, Keightley, Stacey, Beasley, Sarah
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2018
Fag:
Public Health
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6060251/
https://ncbi.nlm.nih.gov/pubmed/30073159
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpubh.2018.00196
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