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When Communications Collide With Recipients’ Actions: Effects of Post-Message Behavior on Intentions to Follow the Message Recommendation
Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderatio...
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| Udgivet i: | Pers Soc Psychol Bull |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2003
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4780412/ https://ncbi.nlm.nih.gov/pubmed/15018672 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0146167203029007003 |
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