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When Communications Collide With Recipients’ Actions: Effects of Post-Message Behavior on Intentions to Follow the Message Recommendation

Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderatio...

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Podrobná bibliografie
Vydáno v:Pers Soc Psychol Bull
Hlavní autoři: Albarracín, Dolores, Cohen, Joel B., Kumkale, G. Tarcan
Médium: Artigo
Jazyk:Inglês
Vydáno: 2003
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4780412/
https://ncbi.nlm.nih.gov/pubmed/15018672
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0146167203029007003
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