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When Communications Collide With Recipients’ Actions: Effects of Post-Message Behavior on Intentions to Follow the Message Recommendation

Two experiments investigated the processes through which post-message behavior (e.g., noncompliance) influences resistance to the message. Participants in Experiment 1 read preventive, consumer-education messages that either opposed the consumption of an alcohol-like product or recommended moderatio...

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Detalhes bibliográficos
Publicado no:Pers Soc Psychol Bull
Main Authors: Albarracín, Dolores, Cohen, Joel B., Kumkale, G. Tarcan
Formato: Artigo
Idioma:Inglês
Publicado em: 2003
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4780412/
https://ncbi.nlm.nih.gov/pubmed/15018672
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0146167203029007003
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