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The Sleeper Effect in Persuasion: A Meta-Analytic Review

A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are...

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Autors principals: Kumkale, G. Tarcan, Albarracín, Dolores
Format: Artigo
Idioma:Inglês
Publicat: 2004
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC3100161/
https://ncbi.nlm.nih.gov/pubmed/14717653
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/0033-2909.130.1.143
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