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The Sleeper Effect in Persuasion: A Meta-Analytic Review
A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2004
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3100161/ https://ncbi.nlm.nih.gov/pubmed/14717653 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/0033-2909.130.1.143 |
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