Experimental evaluation of antitobacco PSAs: Effects of message content and format on physiological and behavioral outcomes

INTRODUCTION: Antitobacco media campaigns using public service announcements (PSAs) have shown promise in reducing smoking initiation and increasing intentions to quit. Research on what makes an effective PSA has had mixed outcomes. The present study tested the effects of specific message features i...

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Bibliografiske detaljer
Main Authors: Strasser, Andrew A., Cappella, Joseph N., Jepson, Christopher, Fishbein, Martin, Tang, Kathy Z., Han, Eugene, Lerman, Caryn
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2009
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Original Investigations
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2666374/
https://ncbi.nlm.nih.gov/pubmed/19246628
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntn026
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