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A Measure of Perceived Argument Strength: Reliability and Validity

Studies of the content of persuasive messages in which the central arguments of the message are scrutinized have traditionally relied on the technique of thought-listing to assess argument strength. Although the validity of the thought-listing procedure is well documented, its utility can be limited...

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Detalhes bibliográficos
Publicado no:Commun Methods Meas
Main Authors: Zhao, Xiaoquan, Strasser, Andrew, Cappella, Joseph N., Lerman, Caryn, Fishbein, Martin
Formato: Artigo
Idioma:Inglês
Publicado em: 2011
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4283835/
https://ncbi.nlm.nih.gov/pubmed/25568663
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2010.547822
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