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Smoking Cues, Argument Strength, and Perceived Effectiveness of Antismoking PSAs
INTRODUCTION: The study examines the effectiveness of antismoking public service announcements (PSAs) among adult smokers as a function of smoking cues and the argument strength of the PSAs. Consistent with the previous cue-reactivity studies, smoking cues are defined as one of the following visual...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Oxford University Press
2011
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3066405/ https://ncbi.nlm.nih.gov/pubmed/21330273 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntq255 |
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