Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers’ Self-efficacy, Attitude, and Intention to Refrain From Smoking

INTRODUCTION: This study examines the impact of smoking cues employed in antismoking advertisements on former smokers. Previous findings indicate that visual smoking cues in antismoking advertisements with weak antismoking arguments can elicit smoking urges in smokers and undermine message effective...

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Hlavní autoři: Lee, Sungkyoung, Cappella, Joseph N., Lerman, Caryn, Strasser, Andrew A.
Médium: Artigo
Jazyk:Inglês
Vydáno: Oxford University Press 2013
Témata:
Original Investigation
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3545718/
https://ncbi.nlm.nih.gov/pubmed/22949578
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/nts171
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