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Distraction Effects of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength

Findings from previous studies on smoking cues and argument strength in antismoking messages have shown that the presence of smoking cues undermines the persuasiveness of antismoking public service announcements (PSAs) with weak arguments. This study conceptualized smoking cues (i.e., scenes showing...

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Bibliographische Detailangaben
Veröffentlicht in:Media Psychol
Hauptverfasser: Lee, Sungkyoung, Cappella, Joseph N.
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2013
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4250969/
https://ncbi.nlm.nih.gov/pubmed/25477766
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/15213269.2012.755454
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