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Effect of Message Congruency on Attention and Recall in Pictorial Health Warning Labels

OBJECTIVE: The nine pictorial health warning labels (PWLs) proposed by the US Food and Drug Administration vary in format and feature of visual and textual information. Congruency is the degree to which visual and textual features reflect a common theme. This characteristic can affect attention and...

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Bibliografske podrobnosti
izdano v:Tob Control
Main Authors: Lochbuehler, Kirsten, Mercincavage, Melissa, Tang, Kathy Z, Tomlin, C Dana, Cappella, Joseph N, Strasser, Andrew A
Format: Artigo
Jezik:Inglês
Izdano: 2017
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC5690894/
https://ncbi.nlm.nih.gov/pubmed/28512171
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2016-053615
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