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Effect of Message Congruency on Attention and Recall in Pictorial Health Warning Labels
OBJECTIVE: The nine pictorial health warning labels (PWLs) proposed by the US Food and Drug Administration vary in format and feature of visual and textual information. Congruency is the degree to which visual and textual features reflect a common theme. This characteristic can affect attention and...
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| Publié dans: | Tob Control |
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| Auteurs principaux: | , , , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
2017
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5690894/ https://ncbi.nlm.nih.gov/pubmed/28512171 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2016-053615 |
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