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Designing Effective Testimonial Pictorial Warning Labels for Tobacco Products

Warning labels on tobacco products sometimes feature images and stories of real people whose health has been affected by smoking. We examined effects of some of the design elements that may contribute to the effectiveness of these testimonial pictorial warning labels (PWLs). Beginning with a testimo...

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Vydáno v:Health Commun
Hlavní autoři: Brennan, Emily, Maloney, Erin, Ophir, Yotam, Cappella, Joseph N.
Médium: Artigo
Jazyk:Inglês
Vydáno: 2018
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6326893/
https://ncbi.nlm.nih.gov/pubmed/29985636
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2018.1493417
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