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The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking

The current study examined the effects of manipulating the level of vividness through the presence of various textual and visual components in the context of tobacco warning labels. An online experiment was conducted (N=2165) to examine whether increasing the vividness of warning labels, using narra...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Communic Res
मुख्य लेखकों: Yotam, Ophir, Emily, Brennan, Maloney, Erin K., Cappella, Joseph N.
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: 2017
विषय:
ऑनलाइन पहुंच:https://ncbi.nlm.nih.gov/pmc/articles/PMC6675473/
https://ncbi.nlm.nih.gov/pubmed/31371841
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0093650217700226
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