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The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking

The current study examined the effects of manipulating the level of vividness through the presence of various textual and visual components in the context of tobacco warning labels. An online experiment was conducted (N=2165) to examine whether increasing the vividness of warning labels, using narra...

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Bibliografski detalji
Izdano u:Communic Res
Glavni autori: Yotam, Ophir, Emily, Brennan, Maloney, Erin K., Cappella, Joseph N.
Format: Artigo
Jezik:Inglês
Izdano: 2017
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6675473/
https://ncbi.nlm.nih.gov/pubmed/31371841
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0093650217700226
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