Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages

OBJECTIVES: Recent research has shown that message congruency is beneficial to recall of pictorial health warning label (PWL) content after initial exposure. Despite less attention to the text warning, smokers exposed to congruent PWLs were more likely to recall the text and the message. This study...

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Foilsithe in:Nicotine Tob Res
Main Authors: Lochbuehler, Kirsten, Wileyto, E Paul, Mercincavage, Melissa, Souprountchouk, Valentina, Burdge, Jordan Z, Tang, Kathy Z, Cappella, Joseph N, Strasser, Andrew A
Formáid: Artigo
Teanga:Inglês
Foilsithe: Oxford University Press 2018
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Original Investigations
Rochtain Ar Líne:https://ncbi.nlm.nih.gov/pmc/articles/PMC6775858/
https://ncbi.nlm.nih.gov/pubmed/29917125
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/nty124
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