Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages

OBJECTIVES: Recent research has shown that message congruency is beneficial to recall of pictorial health warning label (PWL) content after initial exposure. Despite less attention to the text warning, smokers exposed to congruent PWLs were more likely to recall the text and the message. This study...

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Detalhes bibliográficos
Publicado no:Nicotine Tob Res
Main Authors: Lochbuehler, Kirsten, Wileyto, E Paul, Mercincavage, Melissa, Souprountchouk, Valentina, Burdge, Jordan Z, Tang, Kathy Z, Cappella, Joseph N, Strasser, Andrew A
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2018
Assuntos:
Original Investigations
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6775858/
https://ncbi.nlm.nih.gov/pubmed/29917125
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/nty124
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