Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages

OBJECTIVES: Recent research has shown that message congruency is beneficial to recall of pictorial health warning label (PWL) content after initial exposure. Despite less attention to the text warning, smokers exposed to congruent PWLs were more likely to recall the text and the message. This study...

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Dettagli Bibliografici
Pubblicato in:Nicotine Tob Res
Autori principali: Lochbuehler, Kirsten, Wileyto, E Paul, Mercincavage, Melissa, Souprountchouk, Valentina, Burdge, Jordan Z, Tang, Kathy Z, Cappella, Joseph N, Strasser, Andrew A
Natura: Artigo
Lingua:Inglês
Pubblicazione: Oxford University Press 2018
Soggetti:
Original Investigations
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6775858/
https://ncbi.nlm.nih.gov/pubmed/29917125
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/nty124
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