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Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

PURPOSE American television viewers see as many as 16 hours of prescription drug advertisements (ads) each year, yet no research has examined how television ads attempt to influence consumers. This information is important, because ads may not meet their educational potential, possibly prompting con...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Frosch, Dominick L., Krueger, Patrick M., Hornik, Robert C., Cronholm, Peter F., Barg, Frances K.
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Copyright 2007 Annals of Family Medicine, Inc. 2007
Gaiak:
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC1783924/
https://ncbi.nlm.nih.gov/pubmed/17261859
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1370/afm.611
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