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Direct-to-Consumer Prescription Drug Advertising and the Public
OBJECTIVE: Drug manufacturers are intensely promoting their products directly to consumers, but the impact has not been widely studied. Consumers' awareness and understanding of, attitudes toward, and susceptibility to direct-to-consumer (DTC) drug advertising were examined. DESIGN: Random-digi...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Blackwell Science Inc
1999
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1496757/ https://ncbi.nlm.nih.gov/pubmed/10571712 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1046/j.1525-1497.1999.01049.x |
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