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What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?
Background to the debate: Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer advertising (DTCA) of prescription medicines, although New Zealand is planning a ban [ 1]. The challenge for these governments is ensuring that DTCA is more beneficial than harmfu...
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Main Authors: | , , , |
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Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
Public Library of Science
2006
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Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1420390/ https://ncbi.nlm.nih.gov/pubmed/16563041 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pmed.0030145 |
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