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The attitudes of consumers toward direct advertising of prescription drugs.

Attitudes about prescription drug advertising directed to consumers were assessed in 1,509 persons who had viewed prototypical advertisements for fictitious prescription drug products. Although many subjects were generally favorable toward the concept of drug advertising directed to consumers, stron...

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Main Authors: Morris, L A, Brinberg, D, Klimberg, R, Rivera, C, Millstein, L G
Format: Artigo
Jezik:Inglês
Izdano: 1986
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC1477666/
https://ncbi.nlm.nih.gov/pubmed/3080797
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