The attitudes of consumers toward direct advertising of prescription drugs.

Attitudes about prescription drug advertising directed to consumers were assessed in 1,509 persons who had viewed prototypical advertisements for fictitious prescription drug products. Although many subjects were generally favorable toward the concept of drug advertising directed to consumers, stron...

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Bibliographische Detailangaben
Hauptverfasser: Morris, L A, Brinberg, D, Klimberg, R, Rivera, C, Millstein, L G
Format: Artigo
Sprache:Inglês
Veröffentlicht: 1986
Schlagworte:
Research Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1477666/
https://ncbi.nlm.nih.gov/pubmed/3080797
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