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Black consumer's attitudes towards Advertising
Questionnaire responses of a group of semi-literate and illiterate Blacks were analysed in order to establish the nature of attitudes towards various aspects of advertising. Feelings on the necessity for advertising, its credibility, effectiveness, impact and the nature of the advertising media were...
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| Главные авторы: | , |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
AOSIS
1982-11-01
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| Серии: | SA Journal of Industrial Psychology |
| Предметы: | |
| Online-ссылка: | https://sajip.co.za/index.php/sajip/article/view/332 |
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