INFLUENCE OF GENDER AND AGE ON CONSUMER ATTITUDES TOWARDS ADVERTISING
The purpose of this article is to investigate and establish the influence of gender and age on the attitudes of young consumers of advertising. To achieve this goal, an empirical study was conducted with a contingent of 474 young respondents, whose advertising needs were analysed in three Bulgari...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Trakia University
2024-06-01
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| Schriftenreihe: | Trakia Journal of Sciences |
| Schlagworte: | |
| Online-Zugang: | http://tru.uni-sz.bg/tsj/Volume%2022,%202024,%20Number%202,%20Series%20Social%20Sciences/10-L.Spasova.pdf |
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