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Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

PURPOSE American television viewers see as many as 16 hours of prescription drug advertisements (ads) each year, yet no research has examined how television ads attempt to influence consumers. This information is important, because ads may not meet their educational potential, possibly prompting con...

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Autors principals: Frosch, Dominick L., Krueger, Patrick M., Hornik, Robert C., Cronholm, Peter F., Barg, Frances K.
Format: Artigo
Idioma:Inglês
Publicat: Copyright 2007 Annals of Family Medicine, Inc. 2007
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC1783924/
https://ncbi.nlm.nih.gov/pubmed/17261859
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1370/afm.611
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