Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

PURPOSE American television viewers see as many as 16 hours of prescription drug advertisements (ads) each year, yet no research has examined how television ads attempt to influence consumers. This information is important, because ads may not meet their educational potential, possibly prompting con...

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Hauptverfasser: Frosch, Dominick L., Krueger, Patrick M., Hornik, Robert C., Cronholm, Peter F., Barg, Frances K.
Format: Artigo
Sprache:Inglês
Veröffentlicht: Copyright 2007 Annals of Family Medicine, Inc. 2007
Schlagworte:
Original Research
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1783924/
https://ncbi.nlm.nih.gov/pubmed/17261859
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1370/afm.611
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