An employer brand predictive model for talent attraction and retention

Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or maintaining their employer brand correctly. Rese...

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Bibliographic Details
Main Authors: Annelize Botha, Mark Bussin, Lukas de Swardt
Format: Artigo
Language:Inglês
Published: AOSIS 2011-11-01
Series:SA Journal of Human Resource Management
Subjects:
talent attraction and retention
organisations
employer brand building blocks
theoretical study
employer value proposition
model building approach
Online Access:https://sajhrm.co.za/index.php/sajhrm/article/view/388
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