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Employer attractiveness from a generational perspective: Implications for employer branding
ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2016-03-01
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| Colecção: | RAUSP: Revista de Administração da Universidade de São Paulo |
| Assuntos: | |
| Acesso em linha: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103&lng=en&tlng=en |
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