Employer attractiveness from a generational perspective: Implications for employer branding

This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high educati...

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Bibliographic Details
Published in:Revista de Administração - RAUSP
Main Authors: Germano Glufke Reis, Beatriz Maria Braga
Format: Artigo
Language:Inglês
Published: Universidade de São Paulo 2016
Subjects:
Administración y Contabilidad
recruitment
generations
employer branding
Employer attractiveness
Online Access:https://www.redalyc.org/articulo.oa?id=223444809008
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