Employer attractiveness from a generational perspective: Implications for employer branding

This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high educati...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Revista de Administração - RAUSP
Prif Awduron: Germano Glufke Reis, Beatriz Maria Braga
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Universidade de São Paulo 2016
Pynciau:
Administración y Contabilidad
recruitment
generations
employer branding
Employer attractiveness
Mynediad Ar-lein:https://www.redalyc.org/articulo.oa?id=223444809008
Tagiau: Ychwanegu Tag
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