Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia?

This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply. Organizational reputation has an essential role in attracting potential talent to apply for an organization, as organizational reputation is an intangib...

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Detalhes bibliográficos
Principais autores: Pantius D. Soeling, Sesilia Dhea Ajeng Arsanti, Fibria Indriati
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2022-04-01
coleção:Heliyon
Assuntos:
Employer brand attractiveness
Organizational reputation
Intention to apply
Generation millennials
Employer branding
Acesso em linha:http://www.sciencedirect.com/science/article/pii/S2405844022004960
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