An employer brand predictive model for talent attraction and retention

Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or maintaining their employer brand correctly. Rese...

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Bibliografiske detaljer
Main Authors:	Annelize Botha, Mark Bussin, Lukas de Swardt
Format:	Artigo
Sprog:	Inglês
Udgivet:	AOSIS 2011-11-01
Serier:	SA Journal of Human Resource Management
Fag:	talent attraction and retention organisations employer brand building blocks theoretical study employer value proposition model building approach
Online adgang:	https://sajhrm.co.za/index.php/sajhrm/article/view/388
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An employer brand predictive model for talent attraction and retention

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