An employer brand predictive model for talent attraction and retention

Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or maintaining their employer brand correctly. Rese...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Annelize Botha, Mark Bussin, Lukas de Swardt
التنسيق: Artigo
اللغة:Inglês
منشور في: AOSIS 2011-11-01
سلاسل:SA Journal of Human Resource Management
الموضوعات:
talent attraction and retention
organisations
employer brand building blocks
theoretical study
employer value proposition
model building approach
الوصول للمادة أونلاين:https://sajhrm.co.za/index.php/sajhrm/article/view/388
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