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IMPACT OF PACKAGING’ COLOR ON PHARMACEUTICAL PRODUCT PERCEPTION AND CONSUMER BELIEFS
Design packaging and in particular its color is often evoked by the consumer as a reason justifying the desire or not to consume the offered product. Colors are considered as a dominant component of design. They are one of the most immediate ways to deliver messages. Indeed, studies have shown tha...
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Academica Brâncuşi
2018-04-01
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| Seria: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Hasła przedmiotowe: | |
| Dostęp online: | http://www.utgjiu.ro/revista/ec/pdf/2018-02/13_Amel_Arabi_2.pdf |
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