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IMPACT OF PACKAGING’ COLOR ON PHARMACEUTICAL PRODUCT PERCEPTION AND CONSUMER BELIEFS
Design packaging and in particular its color is often evoked by the consumer as a reason justifying the desire or not to consume the offered product. Colors are considered as a dominant component of design. They are one of the most immediate ways to deliver messages. Indeed, studies have shown tha...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Academica Brâncuşi
2018-04-01
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| Colecção: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Assuntos: | |
| Acesso em linha: | http://www.utgjiu.ro/revista/ec/pdf/2018-02/13_Amel_Arabi_2.pdf |
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