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IMPACT OF PACKAGING’ COLOR ON PHARMACEUTICAL PRODUCT PERCEPTION AND CONSUMER BELIEFS

Design packaging and in particular its color is often evoked by the consumer as a reason justifying the desire or not to consume the offered product. Colors are considered as a dominant component of design. They are one of the most immediate ways to deliver messages. Indeed, studies have shown tha...

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Détails bibliographiques
Auteur principal: AMEL ARABI
Format: Artigo
Langue:Inglês
Publié: Academica Brâncuşi 2018-04-01
Collection:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
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Accès en ligne:http://www.utgjiu.ro/revista/ec/pdf/2018-02/13_Amel_Arabi_2.pdf
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