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The Influence of Package Attributes on Consumer Perception among Generation Y
The article focuses on how milk packaging is perceived by generation Y. The required data were obtained through eye-tracking using the SMI RED 250 device. Additionally an in-depth interview and a short questionnaire were included in the experiment to obtain complementary qualitative data. The resear...
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| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Mendel University, Brno
2015-11-01
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| Colecção: | European Journal of Business Science and Technology |
| Assuntos: | |
| Acesso em linha: | https://ejobsat.cz/artkey/ejo-201501-0006_the-influence-of-package-attributes-on-consumer-perception-among-generation-y.php |
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