Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload
Type of the article: Research Article AbstractThe shift toward digital banking has transformed how consumers build relationships with financial brands. As banking inter-actions increasingly occur through mobile applications and online platforms, understanding how emotional attachment is converted i...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2026-06-01
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| Colecção: | Banks and Bank Systems |
| Assuntos: | |
| Acesso em linha: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24681/BBS_2026_02_Thanh.pdf |
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