Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload

Type of the article: Research Article AbstractThe shift toward digital banking has transformed how consumers build relationships with financial brands. As banking inter-actions increasingly occur through mobile applications and online platforms, understanding how emotional attachment is converted i...

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Автори:	Pham Thi Kim Thanh, Nguyen Ha Thach, Nguyen Thi Minh Thuy, Luong Thi Thanh Viet, Phan Thi Huyen, Pham Thi Ngoc Dung
Формат:	Artigo
Мова:	Inglês
Опубліковано:	LLC "CPC "Business Perspectives" 2026-06-01
Серія:	Banks and Bank Systems
Предмети:	brand experience brand love customer loyalty digital banking information overload
Онлайн доступ:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24681/BBS_2026_02_Thanh.pdf
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