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Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload

Type of the article: Research Article AbstractThe shift toward digital banking has transformed how consumers build relationships with financial brands. As banking inter-actions increasingly occur through mobile applications and online platforms, understanding how emotional attachment is converted i...

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Principais autores: Pham Thi Kim Thanh, Nguyen Ha Thach, Nguyen Thi Minh Thuy, Luong Thi Thanh Viet, Phan Thi Huyen, Pham Thi Ngoc Dung
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2026-06-01
Serier:Banks and Bank Systems
Fag:
brand experience
brand love
customer loyalty
digital banking
information overload
Online adgang:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24681/BBS_2026_02_Thanh.pdf
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