Analysis of the Influence of Brand Experience on Smartphone Customer Loyalty in Indonesia
This research analyzes the influence of brand experience, perceived quality, brand trust, and brand loyalty on smartphone consumers in Indonesia. This research was motivated by the intense competition in the Indonesian smartphone market, so it is important to understand the factors influencing cons...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Saila: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7146 |
| Etiketak: |
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