Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Warda...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
स्वरूप:	Artigo
भाषा:	Inglês
प्रकाशित:	Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2023-01-01
श्रृंखला:	Journal of Management and Business Review
विषय:	brand personality brand experience self-brand connection brand love brand loyalty
ऑनलाइन पहुंच:	https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/313
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!