Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Warda...

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Autors principals:	Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
Format:	Artigo
Idioma:	Inglês
Publicat:	Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2023-01-01
Col·lecció:	Journal of Management and Business Review
Matèries:	brand personality brand experience self-brand connection brand love brand loyalty
Accés en línia:	https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/313
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