The Mediating Role of Destination Brand Authenticity in the Relationship Between Online Destination Brand Experience and Destination Brand Engagement

This research focuses on the effects of online destination brand experience on destination brand authenticity, destination brand engagement, and external search behavior and behavioral intention. It also investigates the mediating effect of destination brand authenticity on the relationship between...

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Detalles Bibliográficos

Autores principales:	Kazım Dağ, Sinan Çavuşoğlu
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2026-06-01
Colección:	Tourism and Hospitality
Materias:	online destination brand experience destination brand authenticity destination brand engagement cultural tourism destination branding digital tourism marketing
Acceso en línea:	https://www.mdpi.com/2673-5768/7/6/161
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