The Mediating Role of Destination Brand Authenticity in the Relationship Between Online Destination Brand Experience and Destination Brand Engagement
This research focuses on the effects of online destination brand experience on destination brand authenticity, destination brand engagement, and external search behavior and behavioral intention. It also investigates the mediating effect of destination brand authenticity on the relationship between...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
MDPI AG
2026-06-01
|
| Cyfres: | Tourism and Hospitality |
| Pynciau: | |
| Mynediad Ar-lein: | https://www.mdpi.com/2673-5768/7/6/161 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|