THE INFLUENCE OF SERVICE QUALITY, WORD OF MOUTH, AND BRAND IMAGE ON LOYALTY WITH IBRAHIMY SITUBONDO UNIVERSITY STUDENT SATISFACTION MEDIATION

This research aims to determine the influence of quality of service, Word of Mouth, and brand image on student loyalty by mediating student satisfaction at Ibrahimy Situbondo University. This study utilizes a research methodology. This study's population consists of active Ibrahimy University studen...

Повний опис

Бібліографічні деталі

Автори:	Moch. Syafi'i, Diah Yulisetiarini, Hari Sukarno
Формат:	Artigo
Мова:	Inglês
Опубліковано:	Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy 2024-06-01
Серія:	Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan
Предмети:	brand image loyalty satisfaction service quality word of mouth
Онлайн доступ:	https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/4782
Теги:	Додати тег Немає тегів, Будьте першим, хто поставить тег для цього запису!