The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected fro...

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Hlavní autoři:	Wilbert Manyanga, Charles Makanyeza, Zororo Muranda
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Taylor & Francis Group 2022-12-01
Edice:	Cogent Business & Management
Témata:	banking customer experience customer loyalty customer satisfaction word of mouth intention
On-line přístup:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2082015
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!