Determining brand strenghth against WOM with the mediation of customer satisfaction and business loyalty of Garuda Indonesia aircraft flight

The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of mouth, the effect of consumer loyalty on word...

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Bibliografiske detaljer

Principais autores:	Dean Pratiwi Iriawan, Sumadi Sumadi
Format:	Artigo
Sprog:	Inglês
Udgivet:	Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2021-02-01
Serier:	Asian Management and Business Review
Fag:	Brand strength word of mouth customer loyalty customer satisfaction
Online adgang:	https://journal.uii.ac.id/AMBR/article/view/18324
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