THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS
Currently, it is undeniable that advances in science and technology have an impact on people's lifestyles. One of them can be seen in investing activities that can be done only by having a smartphone and an internet network. Business actors use this situation to provide mutual fund investment applic...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Widya Mandala Surabaya Catholic University,Faculty of Business
2023-12-01
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| Schriftenreihe: | Research in Management and Accounting |
| Schlagworte: | |
| Online-Zugang: | http://jurnal.wima.ac.id/index.php/RIMA/article/view/4490/3493 |
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