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THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS

Currently, it is undeniable that advances in science and technology have an impact on people's lifestyles. One of them can be seen in investing activities that can be done only by having a smartphone and an internet network. Business actors use this situation to provide mutual fund investment applic...

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Autors principals: Lena Ellitan, Sisilia Felicia Lim, Maria Mia Kristanti
Format: Artigo
Idioma:Inglês
Publicat: Widya Mandala Surabaya Catholic University,Faculty of Business 2023-12-01
Col·lecció:Research in Management and Accounting
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Accés en línia:http://jurnal.wima.ac.id/index.php/RIMA/article/view/4490/3493
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